tag:blogger.com,1999:blog-2227062632492157730.post2842027633950189743..comments2023-07-18T08:31:23.141-07:00Comments on Prometheus Lights (Dark Sucks): POLL: Is packaging important?Jasonhttp://www.blogger.com/profile/06622520811266154546noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-2227062632492157730.post-90540247129711130872011-02-19T09:05:38.583-08:002011-02-19T09:05:38.583-08:00I think that you should go with a molded pulp pack...I think that you should go with a molded pulp packaging solution in an interesting shape. That way, you could maintain the premium brand feel and not sell something that will only make more waste. The molded pulp stuff can be made from post-consumer material and be completely recyclable. You could also have seeds incorporated into the package and have people plant the package when they are done with it if you want to go super green. I also like the bag idea, but I don’t see that as being secure on a store shelf unless it is in that annoying plastic stuff that the other flashlights come in.<br />-BradAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-57309753265821386252011-02-10T20:05:11.509-08:002011-02-10T20:05:11.509-08:00Soft drawstring bag with your name or logo inside ...Soft drawstring bag with your name or logo inside a simple reusable box or bag for shipping. Make it simple, be as green as possible (hey you are in the bay area ya gotta "think" green!), heck look around San Fran, and others are doing away with plastic bags...(now where am I gonna put my garbage). May be something people elsewhere think as silly, but start green and who knows maybe you will get people to buy because of that!Keith - North Baynoreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-40932691545372580172011-02-07T20:02:47.758-08:002011-02-07T20:02:47.758-08:00These are all great comments! I had no idea this w...These are all great comments! I had no idea this would actually be a hot topic. I think, as Kendall suggests, I might have to start out bare bones. I do plan to keep developing the "packaging" idea though to keep the comments going. Discussion is welcome too!Jasonhttps://www.blogger.com/profile/06622520811266154546noreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-149198336286826832011-02-07T19:51:23.431-08:002011-02-07T19:51:23.431-08:00My feeling as a CPFer a reusable box that protects...My feeling as a CPFer a reusable box that protects the product is fine by me. <br />Save the $.30 to 5.00 a peace. Atleast until after you sell your first 100 lights. Maybe mark the first hundred so that they'll be collectables.Kendall the CarpentryHeronoreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-76911799225502345962011-02-07T17:37:15.242-08:002011-02-07T17:37:15.242-08:00I too like the thought of a cloth bag. Perhaps one...I too like the thought of a cloth bag. Perhaps one that could be made of a soft enough material to double as a lens cleaner?Randynoreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-5777593533585031812011-01-30T13:53:54.816-08:002011-01-30T13:53:54.816-08:00Have Rickshaw make you a durable nylon belt loop/p...Have Rickshaw make you a durable nylon belt loop/pouch w/ velcro closure.<br /><br />In a store it could also have a small cardstock hangtag with some product info hanging off the back of where the belt-loop loop is.<br /><br />iPhone is not the right model, nor is the blister pack of your competitors.Edward W.noreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-66987863700283864392011-01-27T12:36:54.641-08:002011-01-27T12:36:54.641-08:00Dan's buddy Bob Farkas works for McKinsey'...Dan's buddy Bob Farkas works for McKinsey's Consumer Packaging group here in NYC. I would think he would have some valuable insights. Let me know if you want his contact info.<br /><br />For me packaging serves two purposes. 1) It helps sell the product and adds to the brands image and 2) It can serve as a storage device for the product and its accessories. I agree that packaging can be wasteful, but it also may be a necessary evil. <br /><br />- JonAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-13618816162079155172011-01-22T08:58:47.566-08:002011-01-22T08:58:47.566-08:00I might be able to get behind something like a sim...I might be able to get behind something like a simple drawstring bag. I'd love to find some cool local source instead of buying it off of some internet super-mart. There are lots of anonymous black velvet bags out there for .12 cents each, but I don't think going that route reflects my brand position. I'll do some investigation...might have to pay Rickshaw a visit!Jasonhttps://www.blogger.com/profile/06622520811266154546noreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-85926017428031462682011-01-21T09:31:34.206-08:002011-01-21T09:31:34.206-08:00I like the bag or holder idea. Use the packaging a...I like the bag or holder idea. Use the packaging as a statement against excessive waste and trash. But at this price point, I think you need something flashy in the packaging. It shoudl be "green" but classy and reusable, if possible.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-74910692088514444942011-01-20T13:26:16.472-08:002011-01-20T13:26:16.472-08:00How about an optional case? Some may find the case...How about an optional case? Some may find the case useful, say if they would like to keep the flashlight in their car and don't want it to be lost in the recesses of the glovebox. Others may see it as wasteful and opt for the cheaper, sans-case option.Anonymoushttps://www.blogger.com/profile/07498357464318749334noreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-71018911523625113462011-01-19T16:51:54.391-08:002011-01-19T16:51:54.391-08:00I'm with Seth. The packaging also functions as...I'm with Seth. The packaging also functions as a functional device when your fine product needs to stand or hang in a store. It will be a place for the price, and it can be protective, so that your fine flashlight doesn't get scratched during shipping. Finally, it can be the place for a marketing/ad moment, so you don't need to pay extra for expensive in-store advertising.heikehttps://www.blogger.com/profile/15380205892585685286noreply@blogger.comtag:blogger.com,1999:blog-2227062632492157730.post-29741503504362278242011-01-19T16:41:32.007-08:002011-01-19T16:41:32.007-08:00You might consider functional packaging - for exam...You might consider functional packaging - for example, a little cloth bag that the light fits snugly into. It could have a belt loop for hip use, or you could use it when you're tossing your flashlight into your bag with breakable stuff, as padding.SethMLhttps://www.blogger.com/profile/16440066023213118381noreply@blogger.com