Creative brand names

Okay, and you folks thought "dark sucks" was a bad brand name!? Actually, as you can't tell from my previous DS moniker, I love a good "in your face" name...as long as it's creative and/or clever.

Come see me at SHOT in Vegas

I should have thought of this earlier...but I didn't. I'm going to be attending the National Shooting Sports Federation SHOT show in Las Vegas this Tuesday through Thursday. If you are going to be around, send me an email and we can meet up. I'm not exhibiting but I'll have a Pelican case full of goodies if you want to check out a few lights in person.

Cheers!

jason@darksucks.com

Details: Mechanical Strength

Hi Everyone,

Happy New Year! I thought I'd start of 2012 by getting into some nitty-gritty details on the Alpha. People often ask me why my lights are different. I usually answer with the question, "how much time do you have?"

Some of you have probably seen the video of my impact testing, but I took some stills to show the damage and explain why the Alpha can stand up to the abuse that you see in the video. This is the actual light and it's still 100% functional. It just looks ugly.

"Busted" but not broken

One thing that sets my lights apart is attention to every possible detail. Any design can (and should) be improved and I'm not claiming perfection, but I pay attention to things a lot of people don't. So, here is the first of several mini-segments on the details that you can see......and some that are buried inside...most of which you will probably never notice :)

Read on after the jump for the rest of the details.