Stickies (FAQ)

This is not...

It's not my intent to start a large commercial enterprise. That might be on the very distant horizon, but right now I'm concerned with say...the next six months and getting product up for sale in the next 30 days.

This is not about mass production and maximizing margins by minimizing everything else.

This is not some kind of scam. This is my real life and I'm dropping pretty much everything else to make this happen.

This is not going to be some clean and polished startup undertaken by a room full of industry experts with substantial funding. 

This is not something I undertake lightly. Starting a business is risky in general. Doing it in front of the whole internet seems a little insane, but I think that is what it takes to make this happen. 

On that note, this is not going to be some text book case that you will learn about in business school, design school, or probably any other school. I'm throwing out all of the rules and starting over with what I think makes sense.


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