This is a chance for me to do something I believe in, to the best of my ability.
This is a grand experiment to find out what it's like to start a business in 2011. I'm going to do that by combining design, business, and micro manufacturing into a new recipe.
This is going to be boot strapping in every sense: messy, for real, full disclosure, "in the trenches" kind of stuff. It's time to put my passion and my beliefs on the line...and do it live.
This is a grand experiment to find out what it's like to start a business in 2011. I'm going to do that by combining design, business, and micro manufacturing into a new recipe.
This is going to be boot strapping in every sense: messy, for real, full disclosure, "in the trenches" kind of stuff. It's time to put my passion and my beliefs on the line...and do it live.
This is about craft and detail. I'm going to make each light myself, right in my shop in Mountain View. I purchase a few components like batteries, chargers, LED's, lenses, and electronics from other retailers in the US and China; things you can't manufacture on a one-man-shop kind of scale.
My focus is on old school quality: craftsmanship, integrity, authenticity, values, and the story behind how things come to be.
My focus is on old school quality: craftsmanship, integrity, authenticity, values, and the story behind how things come to be.
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