limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Monday, February 21, 2011

First sales are just around the corner...

Hi folks,

I'm a little behind on the blog. Partly working faster than expected last week and partly slowed down by a sore throat this week. I spent most of the weekend working on a very simple site that will be a companion to the blog...the online store!

A screen shot from the new landing page
I'm not a graphic designer at all, so I always shoot for "inoffensive" as opposed to "really good" or something like that. So, excuse the graphic design. When I have a fist full of dollars I'll get some professional help. I've got some "pre production" lights that I just got back from the plating company. More explanation will follow.

I'll be assembling them this week and offering them for sale. A portion of those lights are also getting sent out to my first round of "test users" so stay tuned!

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