Stickies (FAQ)

Tuesday, December 13, 2011

POLL: more input on my logo please!

Hi folks,

I'm not super happy with my current logo so I've been playing some more. I figure my brand identity is pretty flexible at this point so I thought I'd make another attempt. So, without further ado, what's your opinion? I have added a brief description of each, below the poll, but it's probably more scientific to vote on your first impression :) Thanks in advance and I'd love some comments as well!


Which logo do you like better?



#1 - My first attempt. I use circles in most of my designs...kind of my trademark. It also reflects the shape of the light. This is actually based on a font with two lettter "P" placed back to back. My brother mentioned it looked  a bit like a torch (what the rest of the world calls flashlights) so I added the little hotrod flame. I like it, but it looses resolution really fast when it's small.

#2 - Still working with the circle but trying to simplify things and get a little more "iconic." This is based on the Japanese "mon" or family crest. They are always inside circles and contain some sort of graphic element. I started with a hexagonal shape in the center, which is the shape of the LED boards. I added the white triangle (upwards facing) over that because it's the alchemical symbol for "fire." That was cool but it looked a little too much like a recycling symbol so I added the next round layer that actually reflects the shape of the LED dome. So...it's basically a graphic of an LED board with the triangle added.

In general: overall I'd like to get the logo to a place where I can also hand-stamp the shape, and the #2 version is much more conducive to this than #1. I can also have this shape extruded and do an "inlay" on the side of the light (instead of a stamp) which would be pretty awesome. Anyway, let me know what you think.

5 comments:

  1. This demonstrates my extreme nerdyness but #2 made me think of the Green Lantern logo.

    http://cdn100.iofferphoto.com/img3/item/162/550/136/new-green-lantern-corps-logo-costume-dc-comics-t-shirt-6b4e.jpg

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  2. I dont like #1, it reminds me of Prometheus Watch company and their watches are garbage. YOur products are amazing.

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  3. Of the two, #1 is more visually appealing, but I associate the flame with all of the imported XXXFire knock off lights. Sorry, but #2 really looks like some kind of government hazard warning symbol - reminds me of a radiation or biohazard symbol.

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  4. Wow 49 votes so far! That's a record for me. Hi again Cheryl! I actually take the hazard symbol connotation as a compliment...is that okay? :) Keep the votes coming! It's funny, the numbers are starting to even out more than in the beginning.

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