limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Saturday, January 28, 2012

Creative brand names

Okay, and you folks thought "dark sucks" was a bad brand name!? Actually, as you can't tell from my previous DS moniker, I love a good "in your face" long as it's creative and/or clever.

Sunday, January 15, 2012

Come see me at SHOT in Vegas

I should have thought of this earlier...but I didn't. I'm going to be attending the National Shooting Sports Federation SHOT show in Las Vegas this Tuesday through Thursday. If you are going to be around, send me an email and we can meet up. I'm not exhibiting but I'll have a Pelican case full of goodies if you want to check out a few lights in person.


Monday, January 2, 2012

Details: Mechanical Strength

Hi Everyone,

Happy New Year! I thought I'd start of 2012 by getting into some nitty-gritty details on the Alpha. People often ask me why my lights are different. I usually answer with the question, "how much time do you have?"

Some of you have probably seen the video of my impact testing, but I took some stills to show the damage and explain why the Alpha can stand up to the abuse that you see in the video. This is the actual light and it's still 100% functional. It just looks ugly.

"Busted" but not broken
One thing that sets my lights apart is attention to every possible detail. Any design can (and should) be improved and I'm not claiming perfection, but I pay attention to things a lot of people don't. So, here is the first of several mini-segments on the details that you can see......and some that are buried inside...most of which you will probably never notice :)

Read on after the jump for the rest of the details.