So, my new banner is at the top! What do you think? I ran a poll here on the blog and on Candlepower Forums as well. My old logo actually won both polls by a small margin. I'm not a (certified) scientist but I suspect there is some sort of bias towards things you are more familiar with :) Also interesting, most people who actually wrote a text comment were in favor of the new logo...but the majority of votes were in favor of the old. Not sure what insight to take away from that.
My biggest challenge was creating a mark that could be applied to any surface, with any method. The tricky part was making something that can be stamped like my maker's mark and also CNC engraved. That essentially needs to be an outline. I also wanted to be able to print, embroider, or even stencil with spray paint.
So, my big plan is actually to use TWO different logos. I know, crazy right?! I'm sure some brand people will freak out about this, but stick with me for a sec.
I always like to design from an inspiration, as opposed to just "making something up." The inspiration for this form is based on the Japanese kamon, or family crest, that is displayed on items of importance and at special ceremonies. They are monochromatic...wait for it...because they are often printed on a variety of materials including fabric, paper, wood, and steel.
|The lower right kamon is the logo for my favorite local sushi place :)|
|MCPCB (Metal Core Printed Circuit Board)|
|A traditional cherry blossom Kamon|
The cherry blossom has five petals, not six, so I modified it slightly by adding a petal and changing some of the details. I enlarged the center circle to better represent the massing of the LED mounted to the MCPCB (below). I really like this variant and would love to use it some day...it's just a little to literal for a flashlight company. I wanted to head in a direction that was a little more bold and a little more abstract.
|My version of a "six petal" cherry blossom|
|All three images (to the right of ZoSo) are exact representations of existing kamon|
Randomly, I decided to invert the hexagon colors and ended up with the bottom right image. I thought that was starting to look pretty bold and iconic.
With a little bolder font this is looking (to me) pretty sharp. Now which one do I choose? Well, if you go back to my original requirements for marking, the only one that can be stamped or CNC engraved is the outline version. However, the outline version doesn't look good when printed on paper in smaller sizes. I was stumped until I had the crazy idea to just use both marks interchangeably.
Crazy? We'll see. I just got my stamp in the mail yesterday and haven't marked a light yet. I should have some lights stamped in a couple days! First I need to make a fixture to hold the stamp and the flashlight head in the correct orientation. To the shop!