limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

Please sign up for my email list to get updates and notifications for contests and giveaways!

This is not...

It's not my intent to start a large commercial enterprise. That might be on the very distant horizon, but right now I'm concerned with say...the next six months and getting product up for sale in the next 30 days.

This is not about mass production and maximizing margins by minimizing everything else.

This is not some kind of scam. This is my real life and I'm dropping pretty much everything else to make this happen.

This is not going to be some clean and polished startup undertaken by a room full of industry experts with substantial funding. 

This is not something I undertake lightly. Starting a business is risky in general. Doing it in front of the whole internet seems a little insane, but I think that is what it takes to make this happen. 

On that note, this is not going to be some text book case that you will learn about in business school, design school, or probably any other school. I'm throwing out all of the rules and starting over with what I think makes sense.

No comments:

Post a Comment