limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Friday, May 25, 2012

New Prometheus Lights Logo! (again)

Hopefully I'm one step closer to having a satisfactory logo! It seems kind of crazy to keep iterating the brand identity...but the company is so new I don't really have one :) One of the advantages in starting from scratch right?

So, my new banner is at the top! What do you think? I ran a poll here on the blog and on Candlepower Forums as well. My old logo actually won both polls by a small margin. I'm not a (certified) scientist but I suspect there is some sort of bias towards things you are more familiar with :) Also interesting, most people who actually wrote a text comment were in favor of the new logo...but the majority of votes were in favor of the old. Not sure what insight to take away from that.

A few people asked me to provide some explanation on the "what" any "why" of the new mark, so if you are into, that please read on after the jump!

Thursday, May 10, 2012

Ce n' est pas une zipper pull

Recently someone asked me why the heck you'd need a titanium zipper pull when all zippers already come with pulls attached?

My first don't need them, you want them...just follow the swinging pocket watch with your eyes. Second answer: rather than a 9,000 word treatise on zipper pulls I decided to post the following 9 photos.

Let's begin with # 1 shall we?

Does this really need a caption? 
More photos after the jump. Don't worry, you won't even have to read "much" more text or look at my grungy Carhart jacket again :)  

Wednesday, May 9, 2012

Copper: building character with use

I made a limited edition run of 10 solid copper Alphas, and people often ask me why I would do such a thing. First, because it's awesome. If you've never held a pound of copper in your hand, it's pretty the first time you lift a gold bar. Okay, that one's still on the bucket list. You might consider a copper Alpha as a baby step.

Stage 1: a nice patina from people handling the light
Seriously though, many collectors like copper lights because they tarnish very easily and develop a patina that is unique to their owner and patterns of use. I think it's strongly related to the Japanese aesthetic of "wabi sabi." Other than being fun to say, the concept revolves around finding beauty in impermanence and imperfection. Objects that show their history are capable of a dialogue that more permanent objects are not.

The nice thing about copper is that you can also clean the slate and start over from new: enter Nevr-Dull!

Thursday, May 3, 2012

McClicky Switch Mod Part 2

Well, I don't think anyone was sufficiently impressed for my liking, so I decided to step it up a notch. I completely disassembled the switch and gold plated all of the internal metal components...even the ones you can't see in the photo :) I bought myself a little gold plating setup a few weeks ago and this was my test run. I also plated the (already nickel plated) retaining ring just to show off :)

24K gold, need I say more ? 

Wednesday, May 2, 2012

You need a flashlight because...

...they don't have them at the DMV but can't read your vin number off the dash without one. The lady wasn't even impressed that I had one in my pocket!

Tuesday, May 1, 2012

New Logo: at it again (please vote!)

Hi All,

Well I'm still trying to get the right logo. You know the drill. Which do you prefer?

The poll is open for a month but I'm hoping to make the decision by the end of the week so please vote now!

Which logo do you prefer?