|"One of a kind" has a nice ring don't you think?|
limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights
This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.
Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.
I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.
For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!
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Sunday, March 18, 2012
Sunday, March 11, 2012
|A 6061 aluminum zipper pull with 2mm spectra cord|
Saturday, March 10, 2012
Friday, March 9, 2012
Thursday, March 8, 2012
When I pulled these clips out they were stuck to the same cable tie...meaning, one clip left its own tie and then attached itself to another! I'll spare you the electron metaphor. Anyway, I thought this was pretty wild...because I'm a science geek. And yes, I'm positive they didn't start out this way :)
Wednesday, March 7, 2012
Enough babble, here's the meat. I've been meaning to add photos to my "packages" page to illustrate what you get when the little flat rate box shows up at your house. It's obviously the same content as the bullet lists, but I think images are a little easier to wrap your brain around no?
|Click here to navigate to the "packages" page on my site (new window)|
Tuesday, March 6, 2012
I've been trying to make your browsing experience more streamlined, and one major change is to my "LED Options" page. I've added more options and "tried" to make the presentation easier to understand.
You might not notice, but I've also moved "step 1" and "step 2" to the left side of the page. I got some feedback that people saw #1 and #3, but skipped over #2.
I'd love your feedback! What works, what doesn't, what could be improved?
Click here to navigate to the website page (new window).
Click the image below for a larger view (just an image, no navigation).