limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Tuesday, March 6, 2012

New Look for "LED Options" Page

Hi all,

I've been trying to make your browsing experience more streamlined, and one major change is to my "LED Options" page. I've added more options and "tried" to make the presentation easier to understand.

You might not notice, but I've also moved "step 1" and "step 2" to the left side of the page. I got some feedback that people saw #1 and #3, but skipped over #2.

I'd love your feedback! What works, what doesn't, what could be improved?

Click here to navigate to the website page (new window).

Click the image below for a larger view (just an image, no navigation).

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