limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

Please sign up for my email list to get updates and notifications for contests and giveaways!

Wednesday, March 7, 2012

Show, tell, both? Your opinions!

Sorry for the lack of updates lately but I've been in an anti-blog phase. It's actually really hard (at least for me) to keep interested in the blog. I envy those "real" bloggers who can just pump out content on a regular basis. One thing that does keep me interested is if I know people are reading and please comment and/or share some posts with your friends, Facebook or otherwise :)

Enough babble, here's the meat. I've been meaning to add photos to my "packages" page to illustrate what you  get when the little flat rate box shows up at your house. It's obviously the same content as the bullet lists, but I think images are a little easier to wrap your brain around no?

Click here to navigate to the "packages" page on my site (new window)
One thing I was unsure about is whether I should integrate the images as a replacement for the bullet list, or keep it supplemental at the bottom of the page...the way it is now. Please let me know if you have any feedback!


  1. Show and tell. Love a combination of clear and accurate images with words to help identify each object.

  2. Hah, thanks for catching that. It's changed on my site but even uploading a new link to the blog post won't force the image to change here. Maybe I've got it cached or something.

    1. I'm seeing 'Alhpa' all over the Bundled Package page on your site. Get 'em all, lest your lights will have their face value dropped. =P