limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

Please sign up for my email list to get updates and notifications for contests and giveaways!

This is...

This is a chance for me to do something I believe in, to the best of my ability.

This is a grand experiment to find out what it's like to start a business in 2011. I'm going to do that by combining design, business, and micro manufacturing into a new recipe.

This is going to be boot strapping in every sense: messy, for real, full disclosure, "in the trenches" kind of stuff. It's time to put my passion and my beliefs on the line...and do it live.

This is about craft and detail. I'm going to make each light myself, right in my shop in Mountain View. I purchase a few components like batteries, chargers, LED's, lenses, and electronics from other retailers in the US and China; things you can't manufacture on a one-man-shop kind of scale.

My focus is on old school quality: craftsmanship, integrity, authenticity, values, and the story behind how things come to be. 

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