limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Sunday, June 24, 2012

Why Zipper Pulls?

So someone asked me why the heck they should buy a zipper pull when zippers already have them. I thought of a bunch of snarky responses, but my professional response: I don't know. What I do know is that I (and other people) like to take mass-produced things and give them a little personality, and perhaps some added functionality, by customizing them.

Here is your mission: open this bag...quick!
Ohhh, can't find the black on black zipper pulls on a black bag? Sorrrrrry.
I took the clunky (and black) zipper pulls off of my camera bag and replaced them with some awesome ones! First, they look cool. Second, the high-vis orange means that I can actually find the zippers when I need to open the bag. The black ones blend in and I spend precious seconds searching for the opening instead of getting my gear out and shooting. I mean really camera bag you even use the stuff that you make? Fortunately (for me) they don't seem to. Zipper pulls: WIN!

Wednesday, June 20, 2012

Prototype Titanium Tailcap Button

Hey all, this is one of those accessories I've been planning to do from the beginning but never have the time to work on. It looks pretty simple but this is my 4th prototype. The button is designed to be a direct replacement in all Alpha's manufactured to date.

Stay classy my friend
Right now I'm still trying to find a return spring with the right force. The button has an o-ring around it which needs to fit tight enough to keep out water, but a spring is needed to push the button back into the "out" position. The tighter the seal the firmer the spring needs to be and the harder the button gets to push. It's been a little tricky to balance...BUT IT LOOKS AWESOME!

Tuesday, June 12, 2012

Blue tailcap boots have landed!

Yes indeed. One of my customers was trolling the internet and discovered some blue tailcap boots! Now if I can just remember who that was I'll send them a free me? 

Not GITD but a pretty darn close match to the fluorosilicone. Bad news is they are expensive...for tailcap boots. The good news is that I bought out every one they I'm not sure any more will ever be available. 

It's new! It's blue! It's a boot! 
These will now be an option during checkout and, for any existing Alpha owner, I'll send you a boot at my cost + shipping in a first class envelope = $2.50 

Just send paypal to and note something like "blue boot!" in the comments during checkout.