limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Tuesday, June 12, 2012

Blue tailcap boots have landed!

Yes indeed. One of my customers was trolling the internet and discovered some blue tailcap boots! Now if I can just remember who that was I'll send them a free me? 

Not GITD but a pretty darn close match to the fluorosilicone. Bad news is they are expensive...for tailcap boots. The good news is that I bought out every one they I'm not sure any more will ever be available. 

It's new! It's blue! It's a boot! 
These will now be an option during checkout and, for any existing Alpha owner, I'll send you a boot at my cost + shipping in a first class envelope = $2.50 

Just send paypal to and note something like "blue boot!" in the comments during checkout. 

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