limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

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Sunday, June 24, 2012

Why Zipper Pulls?

So someone asked me why the heck they should buy a zipper pull when zippers already have them. I thought of a bunch of snarky responses, but my professional response: I don't know. What I do know is that I (and other people) like to take mass-produced things and give them a little personality, and perhaps some added functionality, by customizing them.

Here is your mission: open this bag...quick!
Ohhh, can't find the black on black zipper pulls on a black bag? Sorrrrrry.
I took the clunky (and black) zipper pulls off of my camera bag and replaced them with some awesome ones! First, they look cool. Second, the high-vis orange means that I can actually find the zippers when I need to open the bag. The black ones blend in and I spend precious seconds searching for the opening instead of getting my gear out and shooting. I mean really camera bag you even use the stuff that you make? Fortunately (for me) they don't seem to. Zipper pulls: WIN!


  1. Since I'm the guy who asked, I guess I should thank you for the answer. They certainly look nicer than the knotted-paracord zipper-pulls that my Maxpedition bag came with...but if I bought everything I saw that looked nice, I'd go bankrupt. Hence my question; I wanted to see if there was a compelling reason why custom zipper-pulls would be really useful, that I just hadn't thought of yet.

  2. Hey Shawn, thanks for prompting a post! Depending on the color of the cord and if you choose the gitd o-rings, one might make some kind of improved visibility argument...but I think most people view them as an accessory. I suppose it could also help you identify some article that might be the same as everyone else, like luggage or a jacket.