limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Tuesday, May 15, 2012

An Alpha at Half Moon Bay

1000 words, begin...


  1. buried treasure, indeed

  2. Is that a Trit in the side of the light just above the sand?

  3. Yes, I think that is a Trit. Green one maybe.

    Jason, is that a full-blasted finish on the body or is it cerakoted? Maybe the shade or lighting plays the effect, but it looks like a nice shade of gray i.e. Sniper Gray

  4. That's a white trit. This light is my test mule and EDC. You can also see the mismatched tailcap...raw aluminum prototype. What you can't see is the metal tailcap button instead of a rubber one :) The body is the blasted finish and has patina from carry and use :)