limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

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Tuesday, May 1, 2012

New Logo: at it again (please vote!)

Hi All,

Well I'm still trying to get the right logo. You know the drill. Which do you prefer?

The poll is open for a month but I'm hoping to make the decision by the end of the week so please vote now!

Which logo do you prefer?


  1. #2 is too close to the Star Wars Empire logo. I really like #1.

    1. Are you saying that's a bad thing? I should have pegged you for a Rebel.

    2. Nah, I'm not. But I do like the first logo more.

      I'm a big fan of Anakin Skywalker...

  2. Hi Jason,

    Just a thought - maybe a quick & brief write-up to explain about the 'Empire' logo? Kinda like what you did during the first logo poll. Perhaps people can vote with more knowledge of the design rather that just vote based on aesthetics.

    Or do you intend to test the water to see how people judge the logos?

    Just sayin'..

    1. I was going for "gut reaction" on this one :)

  3. No. 1 makes me think of ancient Greece or Rome. It fits in well with Prometheus. No. 2 makes me think futuristic, military and Pentagon (even though I know it is six-sided).

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