limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Monday, April 30, 2012

Feedback on my website please

Hi all,

Now that my site has been up for a while and people have had a chance to use it a you have any suggestions on presentation of information, navigation, layout, pretty much anything? I'm considering doing V4 of the website and I'd love your feedback before I get started.

First question, should the landing page be the page below that allows you to select the store or the blog? I know most blogs link from inside the main site, but the blog content is pretty integral to what I'm doing and I want to make sure people see it.

Second: I'm also hoping to integrate a more sophisticated shopping cart, but one that can be embedded into my existing site and not a complete (template) replacement for my site. Ideally I'd like it to work just like PayPal where I can insert buttons where ever I want; again, not using a template. I'm not aware of anything like this so please let me know!

Third: On the other hand, my navigation is a little crazy...maybe I would be better served by a traditional shopping cart layout? My main problem is making the information now contained in "step 1" and "step 2" easily accessible to someone who is purchasing.

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