limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Sunday, April 22, 2012

Ever seen 200 LEDs in the same place?

This is hardly worth a post but I'm scrambling for content :) I'm putting a little "somethin' somethin'" together and I needed 200 LEDs. I hope to have an announcement about that some time soon. In the mean time I had to buy everything I needed to make 200 complete lights.

200 pcs of 4500K (neutral white) Cree MCE LEDs! 
Some people ask why my lights are expensive and this is the largest single cost besides the actual machining. You are looking at $3,000 worth of LEDs. Doesn't look like much right? This is one of 22 components that goes into a complete Alpha. I guess it adds up :)

1 comment:

  1. wow thats crazy. i was actually looking to purchase one of your lights soon, will this new venture be an upgrade off the current model?