limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights
This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.
Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.
I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.
For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!
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Sunday, February 26, 2012
Two Carbon Black Cerakote Lights for Sale!
Cheers,
Jason
Saturday, January 28, 2012
Creative brand names
Sunday, January 15, 2012
Come see me at SHOT in Vegas
Cheers!
jason@darksucks.com
Monday, January 2, 2012
Details: Mechanical Strength
Happy New Year! I thought I'd start of 2012 by getting into some nitty-gritty details on the Alpha. People often ask me why my lights are different. I usually answer with the question, "how much time do you have?"
Some of you have probably seen the video of my impact testing, but I took some stills to show the damage and explain why the Alpha can stand up to the abuse that you see in the video. This is the actual light and it's still 100% functional. It just looks ugly.
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"Busted" but not broken |
Read on after the jump for the rest of the details.
Sunday, December 25, 2011
My latest creation!
Hope everyone had a good Christmas! I was trying to figure out what to get my Dad this year and then it became pretty obvious that it should be a bespoke light...but what kind of light? I had some roughed out spares for my limited edition copper batch so I pulled a set and stared at it for a couple of hours. A couple more hours of manual machining and viola! Looks easy right?
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Thus far...my favorite light! |
Just since Christmas the light is already starting to develop it's patina just from handling the light. The oils from your skin (and any other contact) causes the copper to stain and oxidize. Eventually the entire light will become a deep brown/green and only have highlights on the high spots where it gets handled the most.
Tuesday, December 13, 2011
POLL: more input on my logo please!
I'm not super happy with my current logo so I've been playing some more. I figure my brand identity is pretty flexible at this point so I thought I'd make another attempt. So, without further ado, what's your opinion? I have added a brief description of each, below the poll, but it's probably more scientific to vote on your first impression :) Thanks in advance and I'd love some comments as well!
Which logo do you like better?
#1 - My first attempt. I use circles in most of my designs...kind of my trademark. It also reflects the shape of the light. This is actually based on a font with two lettter "P" placed back to back. My brother mentioned it looked a bit like a torch (what the rest of the world calls flashlights) so I added the little hotrod flame. I like it, but it looses resolution really fast when it's small.
#2 - Still working with the circle but trying to simplify things and get a little more "iconic." This is based on the Japanese "mon" or family crest. They are always inside circles and contain some sort of graphic element. I started with a hexagonal shape in the center, which is the shape of the LED boards. I added the white triangle (upwards facing) over that because it's the alchemical symbol for "fire." That was cool but it looked a little too much like a recycling symbol so I added the next round layer that actually reflects the shape of the LED dome. So...it's basically a graphic of an LED board with the triangle added.
In general: overall I'd like to get the logo to a place where I can also hand-stamp the shape, and the #2 version is much more conducive to this than #1. I can also have this shape extruded and do an "inlay" on the side of the light (instead of a stamp) which would be pretty awesome. Anyway, let me know what you think.
Monday, December 12, 2011
The Alpha "Shorty"
I've had some special requests for a more compact Alpha...and this is the only "finished" light that exists. It uses a smaller battery, but otherwise it's identical. These will not be offered for general sale because they require a special battery and charger that I don't (at this time) have for sale. This light will run on a RCR123 or 18350 sized battery but it must be an IMR chemistry cell to handle the massive current draw. Run time is...not very much. It's a real pocket rocket though.
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Smaller size...same punch |
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This one-off light gets a fancy fluorosilicone o-ring |