limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Thursday, April 28, 2011

A walk in the dark...

Hi folks,

Adam and I shot a short video while we were camping in Utah. The underbrush was incredibly heavy which created two problems. One, it's hard to walk around. Two, there isn't much "landscape" for the light to shine on at close range.  I walk away from the camera about 200 feet and then turn around and walk back. The most interesting thing is how BRIGHT the light is for the observer holding the camera. If I was smart I would have done the same walk while I was holding the camera and cut the two segments together. Turns out I'm not that smart.



The real purpose for this video is a segue into this question: "What kinds of videos would you like to see?" You ask for it and I'll make it. You'll get a gold star for unique and interesting ideas. More obvious ones might include a "video instruction manual," more beam shots, shop tour, assembly process, torture testing...live, etc. Let the suggestions begin!
Posted by Jason at 10:22 AM
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1 comment:

  1. KathrynApril 28, 2011 at 8:31 PM

    What does it look like when the flashlight is illuminating a disco ball?

    ReplyDelete

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