limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

Please sign up for my email list to get updates and notifications for contests and giveaways!

Wednesday, April 6, 2011

Out of the office notice

Hi folks, this is strange timing since I'm in the middle of next production run. However, I couldn't pass up the chance to make a 10 day back-country camping/fishing trip in southern Utah. I grew up in Montana and the outdoors have always been a really important part of my life...until I started living in a lot of cities. It's been many (many) years since I've gone on a "real" camping trip so I pretty much had to jump on it when my friend called. My boss said it would be okay.

So, starting today, if you need me in the next two weeks or so I'll be some place that looks like this:

Don't worry, I'm going to be doing some serious product testing as well
My production is (thus far) on schedule and those of you waiting for more inventory to appear and/or custom lights, you should still receive them by the end of the month. I do have a few pre production lights left in stock, but I won't be able to send them out 'till I get back on the 17th of April. See you soon!


  1. Have a wonderful trip Jason!

  2. WOW! What a nice place to do some field testing!Maybe a smaller version for the Flyfisherman too?

  3. Hope you have great trip. It looks beautiful there.