limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Sunday, June 19, 2011

VIDEO: More outdoor video!

Hi folks, I'm on a quest to get some decent video of my lights in action. I'm very surprised at how hard it is...and I'm just filming with a little Sony digital camera. Anyway, here is the latest attempt. These light are astonishingly bright...and that's really hard to capture on film. We were up in Idaho last week, where it gets really (really) dark. Thought it might be a good opportunity to get some footage. What the camera fails to capture is the "spill" light that is around the center hot spot. There is a ton of spill that your eyes can see but the camera can't. Here it is!

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