limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Friday, July 27, 2012

"field testing" the Alpha

This actually has no real point, but that won't stop me. I was out doing some beam shots a while back and decided some horsing around was in order. I flipped the video camera on and started hurling some Alphas in the dark. I probably enjoyed it more than you will...hope you still watch :) Oh and yes, it's on grass so no real danger to the lights.

1 comment:

  1. That was actually fun to watch. First time I haven't cringed at seeing a light flung into the yonder. Gotta be a good sign right?
    'Course I won't do it with mine though....