limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Wednesday, January 16, 2013

iPhone 5 EL cables now available!

Now your phone can ride the light! In case you missed these before I have several versions available on my website. This Electro-Luminescent cable replaces your standard charging cable. Check out the link for a video of the cable in action. I know Christmas is over but don't forget about birthdays or even a "hey I'm glad the world didn't end in 2012" gift for someone special. Nothing says "I care" like lights in motion.
Now iPhone 5 compatible! 
It has 3 "speeds" that are activated based on the charge state of your device. If your device is "low" when you plug it in the light move really fast. As your battery gets full, the lights will slow down. The cable shuts off when your battery is full so you don't even have to get up and look to see if you phone is charged. I know, cool right?

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