limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

Please sign up for my email list to get updates and notifications for contests and giveaways!

Friday, March 11, 2011

Pre-Production Lights for Sale...NOW!

Hey everyone, I'm excited to announce that my retail site is up and running and I have a few lights for sale! About two weeks ago I started selling some lights on Candle Power Forums. I wanted to give that community first dibs on the limited number of lights I have in stock, because that community is the reason I'm doing this project in the first place. I have about 8 lights in stock and ready to ship. I have 10 more that are waiting for drivers that should arrive in a week or so. These are pre-production and that is explained on the front page of the store.

The light side or the dark side, you choose. 
As luck/fate/chance would have it, the next day the forum crashed because of some serious technical problem and would be down for an indefinite period of time. That prompted me to put all my effort into finishing my commerce site so I could sell lights to the public. As luck/fate/chance would have it I sent out an announcement to my email list (did you sign up?) two days ago that said, "my store is open!"...and that the same day CPF came back online. I don't know what it all means, but I'm open for business and super excited to send YOU a light! 

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