limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Friday, March 4, 2011

Product Testers: Your lights are in the mail!

I'm excited to say there are five lights in the mail on their way to the first batch of product field testers. A couple of months ago I sent out an email to some friends and family and asked them to volunteer as product testers. It's taken a while to get things going but I finally got them in the mail on Friday!

Raw machined bodies with sand blasted head and tailcap
I keep referring to this whole exercise as an experiment or research project, and this is one of my first official research milestones. Each tester gets the light for two weeks. Then they have to send it on to the next tester on the list. I included a notebook with each package and I hope that people will right down a few thoughts, ideas, and experiences they have during the review period. I'll also be conducting more formal phone interviews to delve deeper into how people relate to the dark.

Testers! If you have any questions during the course of your review, please post them here. 

Thanks! 

Jason

Posted by Jason at 10:27 PM
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