limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Sunday, September 4, 2011

VIDEO: Table Top Review

So I got an email from a guy named Trent a couple weeks ago asking if I'd do a "table top review" of the Alpha. Here it is! I couldn't afford to spend a ton of time editing so please excuse the roughness. I hope to be doing a bunch more videos in the future so please let me know if you have any requests!


  1. Thanks for a "live" look of the Alpha and the talented man behind it all. It would be nice to see another video that showcases the features, overall design and different finishes on the Alpha. Any chance you might offer a run with any of the prototype grooved heads you've teased us with?

  2. Great video, Jason. Very candid and informative! Good job! Love using your light where it is really dark!

  3. Hi Cheryl,

    I was hoping to do a run of those heads with carbon bodies, but the tube supplier won't get back to I'm looking for another source. If I can come up with a metal body version that I'm happy with I'd still like to do a run. So far I haven't figured out what "looks right."