limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Saturday, December 8, 2012

Blue-Label lights are shipping...Now!

Hi folks, you read that right! I should have all Stone Washed lights out by Monday. Brushed lights should be shipped out by Wednesday. Blasted & Polished should start shipping on Thursday and be complete by Monday December 17th. You'll get automated shipping notices when I print your shipping labels. If any international customers want expedited shipping or tracking and insurance (via FedEx), please email me. My standard Priority Mail only has delivery confirmation, no tracking or insurance.


  1. Email sent to you with a question about shipping.

  2. I wish my blue label was in this run, but I can wait for the January run.
    Hey anticipation is all part of the fun of waiting to buy a new light or gadget.
    It will just be my belated Christmas present.
    Best to all,