limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Saturday, February 2, 2013

New Retail Product: LRI X-Light Micro!

Hi everyone,

A couple years ago I was at the SHOT show and had the opportunity to meet David Allen, the founder of LRI. He was incredibly nice, unassuming, and even had some kind words to say about my little case of custom lights. There are several versions, but X-Light Micro (below) is my favorite...and it's about the size of a quarter! If you don't need more convincing, you can get one from my store! 

Flavors: Clear and Black
David is credited with being the "father" of the micro-light, which he first started manufacturing at his kitchen table back in 1993. He's basically the flashlight maker from whence the rest of us came. I know, cool right? Ever since we met I've wanted to carry his products for the same reasons you should buy one:


  1. He's a great guy. He and his wife run a company of 30 people out of a small town in Oregon known colloquially as the "light house." I like knowing who makes my stuff and I especially like buying it if I know they are good folks. I'll even pay a premium for that. Call me old fashioned. 
  2. All of the products are 100% manufactured in the US when this would be the perfect product to make overseas and triple your profits overnight. I guess they care more about their product than profit, which is a (very) rare thing these days. 
  3. These lights friggin' rock. This tiny little light has a microprocessor in it making the LED smoothly dim-able and able to deliver 3 different strobe modes, an SOS mode, and a "signal" mode where the button works only in "momentary" mode so you can tap out your message in Morse code. You DO know Morse code right? Wow, that's good because I don't...but I could learn some day. 
  4. Runs for 12 hours on a single set of batteries...on full blast. That means for keychain use...That might last me a year or more. The lithium coin cells should store for 3-5 years. 


Glow in the dark = Awesome
(in case that needed clarification)





Posted by Jason at 9:48 AM
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