limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Friday, May 13, 2011

Father's Day Special: Ti Clip for $1.00 (with a light)

Looking for a gift for they guy that has everything? Look no further! 

Your Dad has been trying to illuminate you for years...return the favor. 
>> Offer is valid till June 19th or until this run sells out - quantities are limited (as always). <<


These clips will retail for $25 so you might as well get one while the gettin's good.

  1. pick a light 
  2. put the Ti clip in your basket and be amazed at the $1.00 price
  3. wait by the mail box
  4. install the battery (correctly) 
  5. wait for dark
  6. sit down (because of step 8) 
  7. turn on 
  8. swoon at the power you wield in the palm of your hand
  9. show friends
  10. get Dad a card when you decide to keep the light for yourself


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