limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

Please sign up for my email list to get updates and notifications for contests and giveaways!

Thursday, May 19, 2011

Launched new version of my site

Hi folks,

Just wanted to let you know I launched a new version of my site today. Please let me know what you like, what you don't like, and if you find any bugs or bad links. Thanks for doing QC for me :)

One new change is to the way I name my lights. Figured it was better to change early than late. So, now this first design is henceforth, herewith, thereby knows as the Alpha Series. Within that series are several different LED available now...and one coming soon.

The current new LED option: Cree XML. About the same output in lumens but it has a brighter hot spot (more focused) and a bit longer range. Please check it out and let me know what you think!

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