limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Monday, August 1, 2011

Can your flashlight do this?

We were up in Sun Valley, Idaho last week and I found a cool spot for a "beam shot." This is inside the Sun Valley Opera House. Not much explanation needed. Just note the distance and width of the beam...and then how you can barely see the actual flashlight in the shot. This is not a "long" exposure shot, it's basically what you see with the naked eye.

A "wall of light" as we call it in the industry
Every time I get into a setting like this I'm astonished at the amount of light the Alpha produces. I know, you can't take my word for it because I'm selling them...but I tell ya, the ability to blast darkness into submission with a little light I carry in my pants pocket still makes me giddy.

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