limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Tuesday, August 30, 2011

REVIEW: Alpha scores 19/20 @ Every Day Commentary

Hi everyone,

I'm excited to say that I got my first "official" online review. I noticed, while cruising my analytics, that Every Day Commentary mentioned me in this post. So I decided to get in touch and send in a light for review. I was out of production lights so I sent my personal light that I use for EDC (Every Day Carry). I was thrilled to get 19 out of 20 points, and also happy to leave some room for improvement! Every Day Commentary had my light for 10 days and I encouraged him to carry it like it was his own light, no special favors, and no playing nice.

Yes, this is a random image and not related to the review. Nice shot though eh? 
Here is the result...excerpted from the review's summary: 

"This is a staggeringly capable light. It is beautiful. It is easy to use. And for a first offering from a new maker, it is a testament to his skill and design chops, as well as how far the flashlight world has come in the past ten years. This is a great light and for just over $200 it is a very good deal. " --Every Day Commentary

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