limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights

This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.

Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.

I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.

For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!

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Thursday, August 18, 2011

New Goodies: Custom as usual

I'm trying to class things up a bit. Unfortunately that costs money. I have been wrapping the batteries (for shipping) in a little piece of paper. Functional, but not much to get excited about. I don't know if this moves the excitement needle very far either, but I had some custom battery tubes made by Caplugs. Why custom? Cause I couldn't find "exactly" what I needed. I'm including one tube with every battery purchases, gratis. However, I'll be selling these guys on my site (empty) for $1.99 each...probably some volume discount like 5 for $8.00 or something like that.

Tubes fit 1x18650 battery or 2xCR123 batteries! 
I had the caps done in high-vis orange so your spares are easy to see in the bottom of a bag or pack. They are square to provide anti-roll capability. Fresh batteries get stored with the + terminal towards the "head" of the battery tube. (think of it like a mini flashlight) When you deplete a battery, store it with the + terminal towards the tail. Since the tubes are clear, you can tell at a glance whether the battery is fresh...or dead. Cool huh? Around here we call that product design. Just one more close up for your viewing pleasure.

I have 1000 of these so don't be shy! 


  1. Pretty handy and practical.

  2. These are pretty nice. I have three. Of course, only one is being used right now...the other two batteries are in use. Still, pretty nifty.