limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights
This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.
Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.
I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.
For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!
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Thursday, May 19, 2011
Launched new version of my site
Just wanted to let you know I launched a new version of my site today. Please let me know what you like, what you don't like, and if you find any bugs or bad links. Thanks for doing QC for me :)
One new change is to the way I name my lights. Figured it was better to change early than late. So, now this first design is henceforth, herewith, thereby knows as the Alpha Series. Within that series are several different LED options...one available now...and one coming soon.
The current new LED option: Cree XML. About the same output in lumens but it has a brighter hot spot (more focused) and a bit longer range. Please check it out and let me know what you think!
Friday, May 13, 2011
Father's Day Special: Ti Clip for $1.00 (with a light)
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| Your Dad has been trying to illuminate you for years...return the favor. |
These clips will retail for $25 so you might as well get one while the gettin's good.
- pick a light
- put the Ti clip in your basket and be amazed at the $1.00 price
- wait by the mail box
- install the battery (correctly)
- wait for dark
- sit down (because of step 8)
- turn on
- swoon at the power you wield in the palm of your hand
- show friends
- get Dad a card when you decide to keep the light for yourself
Wednesday, May 11, 2011
Tentative warranty policy...your thoughts?
Tuesday, May 10, 2011
Production Run #1 For Sale Now! (...also a few design changes)
I'm excited to announce that Production Run #1 is now for sale in the store! In this post I'll update you on the new features and changes. One of the most exciting is my custom titanium pocket clip. I designed it myself and had it waterjet cut, just up the road, at Keller Industries in San Carlos, CA.
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| Waterjet from .040" CP2 Titanium |
- McClicky tailcap switch
- Provision for the "no-tools" Ti pocket clip
- Improved fit for all 18650 batteries (protected, unprotected, flat top, button top)
- More LED/Driver options (subject of a separate post, so stay tuned)
- Serial numbers!
Monday, May 9, 2011
Cheryl's Question: Answered!
"Do you have any plans for a smaller single cell CR123 light that would be more adaptable for EDC? The MC18-B has many things that I look for in a light - great design and beautiful looks, high quality build, premium components and American made. However, the MC18-B is just too big for my liking.
Hi Cheryl, first of all, thanks for staying tuned! :) Another great question...the "123 quandary" as I like to call it. I've deliberately stayed away from 123 (battery size) lights because these are quite common. Several custom builders already focus exclusively on this size EDC (Every Day Carry) type of light. Eventually I'd like to make a smaller light. Maybe 123 size or maybe AA size. So far there aren't too many customs in the AA size. Of course a small light means less output and perhaps less run time as well.
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| the 18650 battery (left) is twice the size of the CR123 size (right) |
Would you be more inclined to buy the MC18-B if it was physically smaller?
This is a very specific question. The question is not, "do you like the idea of a smaller light." I want to know (specifically) if the size of the MC18-B is an obstacle to your purchasing.
Here is a scale shot from the store (just in case you haven't seen it)
Sunday, May 8, 2011
Integrating Sphere: up and running!
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| In this shot the light is actually "on" |
Monday, May 2, 2011
Pre-Production run is SOLD OUT!
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| This clip is attached to a "raw" (un-plated) prototype |
I designed the clip myself and had it waterjet cut from a sheet of .040" CP 2 titanium by Keller Industries in San Carlos. The clip is captured between the tailcap and the body so it can be removed without tools. Most clips require screws, meaning if you take the clip off...two nice holes are left behind. The gap created by the clip does not adversely affect the waterproofness of the lights.







