Don't get ahead of yourself. YES I already have a Facebook page. My question is slightly more sophisticated than "how do I create an account"...slightly.
Something like 500 million users and counting? That's a pretty good potential customer pool. For starters, they all use the internet and when my first production run goes up for sale it will be online. Nice, my first layer of segmentation. Anyway, my primary question is about "step 2" Facebook connectedness.
Where I'm at: So I know about step 1 - "link your blog to Facebook" and will be doing that in the next week or two. However, before I do even that, I'd like to have some kind of vague plan in place. I'm not going to pretend to be a social media expert, because I'm not.
What I'm avoiding: I'm not quite ready to talk about Facebook ads, but will certainly do that in the future. I'm also not ready to talk about how to get on gadget blogs and things beyond Facebook at this point. I'd like to have more traction (product on the market) before talking about other marketing/advertising opportunities.
What I'm asking is more basic: What's the best strategy for me to get people connected on Facebook. My initial thought is to use my personal page because I already have a network to blast. Beyond that my choices revolve around fan pages, groups and who knows what. By strategy I mean how do I go about "reaching as many people as possible" in the context of time (what to do today that leads to next month) and specific tactic (like start a fan page).
I'd especially love to hear from people who have tried these tools in a business context. What did you learn? What would you do differently? What works? Ingrid?
On the customer side I'd love to hear from people that follow any company (or anything other than their friends) on Facebook. How does it work for you? What is the benefit? Why doesn't it work?
Of course random hearsay, speculation, and anecdotal evidence is always welcome.