So here is something that I've been wrestling with from a business and product standpoint. I've heard a fair number of people say..."wow this would be great with a really nice box or something." This of course makes me think of Apple and the high praise for their packaging. Here is a photo in case you don't live in Silicon Valley and weren't issued an iSomething when you moved here.
|Image courtesy of Apple Insider|
Should my premium flashlights come with premium packaging?
Should I offer packaging?
PLEASE DON'T CLICK ON "READ MORE" UNTIL YOU HAVE VOTED!
So this is part 2 of my poll.
I wanted to bring up a couple of things to think about, and then I'll ask you to vote again. What got me thinking:
I bought a couple of lights yesterday at Home Depot to test them out. Maglite's LED version and a "focusable" light from a well known manufacturer, Coast/LED Lenser.
Here are the two lights:
- Packaging costs money, and this gets passed on to you, the buyer. It also (likely) means that it won't fit into a small USPS flat rate box...so shipping will be more expensive.
- The packaging in the photos above is not premium, but it's still disposable. If the packaging is disposable, that is inherently wasteful. I don't really want to be responsible for manufacturing trash, I'd rather make things that will last a lifetime.
- I also don't really want to sell people trash. Apple packaging is pretty and fun to open, but that doesn't make is any less like garbage once you are done with it.
- The package could be some really wonderful hand made wooden display box, but I would refer you to point number one.
Still think I should I offer packaging?
Also, feel free to expand on the thinking behind your vote in the comments section!