Production lights ready for EN (Electroless Nickel) Plating! |
limited production :: hand crafted :: high performance :: rechargeable :: premium flashlights
This is my blog about creating a startup LED flashlight business. I'm a designer, fabricator, and strategist and I'm passionate about making ideas real. I believe that products are about people, that they should be built to last, deliver real value, and that we need to do a better job than we have in the recent past.
Most of my career has been contract or freelance work and I've crafted products and strategies for both big international companies and startups. I also used to work in the "industry" fabricating special effects for film and TV, along with the occasional hot rod. Bottom line, I love making things.
I'm starting this blog so you can follow along, from day one, and see what it's like to start a business, or fail in the process. Only time will tell, but I hope you find this interesting enough to stay tuned, comment, link, like, tweet, and (most importantly) participate in turning this idea into something tangible and valuable.
For a good place to get started with general info about who, what, why, etc., check out the "Stickies" on the left side of the page. Thanks for stopping by and please don't hesitate to ask questions and get involved!
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Saturday, April 30, 2011
MC18-B full production run #1...out for plating
Thursday, April 28, 2011
A walk in the dark...
Adam and I shot a short video while we were camping in Utah. The underbrush was incredibly heavy which created two problems. One, it's hard to walk around. Two, there isn't much "landscape" for the light to shine on at close range. I walk away from the camera about 200 feet and then turn around and walk back. The most interesting thing is how BRIGHT the light is for the observer holding the camera. If I was smart I would have done the same walk while I was holding the camera and cut the two segments together. Turns out I'm not that smart.
The real purpose for this video is a segue into this question: "What kinds of videos would you like to see?" You ask for it and I'll make it. You'll get a gold star for unique and interesting ideas. More obvious ones might include a "video instruction manual," more beam shots, shop tour, assembly process, torture testing...live, etc. Let the suggestions begin!
Monday, April 25, 2011
Fabricating a stamping jig
One great thing about having a machine shop is that I can make strange tools like this one. I received my custom maker's mark a few weeks ago and I'm currently preparing my first regular production run. After fooling around with the mark I decided I needed some kind of jig to hold the stamp and the flashlight head in the correct and repeatable position.
Cutting off some aluminum stock I had laying around |
Saturday, April 23, 2011
Glow in the dark o-ring fun
No, glow technology has not progressed since the 80's so the effect is mostly for show. |
When ordering, let me know if this is an option you are interested in. It's not officially available on my store yet but...I know a guy that can hook you up.
Wednesday, April 20, 2011
WIN! 90 Minutes run time on High--Tested!
A well lit beverage! |
I conducted 3 trials: lots of ice, 4 cubes, and room temp water. The three lights I tested came in at 115 minutes, 93 minutes, and 85 minutes respectively. The room temp water was noticeably warm at the end of the test. Many factors contribute to run time so your mileage may vary...especially if the ambient temperature is high. The cooler the light, the longer the run time!
Monday, April 18, 2011
Back from 10 days in the Utah back country
Just got back from Utah last night. It was a great trip and a real torture test for my lights. My friend Adam and I did a lot of hiking and fishing in the middle of nowhere. It was beautiful, fun, and really really dark. It was also really really sandy, cold, wet and otherwise inhospitable. I wasn't sure how the lights would hold up in the sand but I was careful to keep the threads clean and had no problems at all.
My light with a Waterworks ULA reel and Sage SLT rod |
Wednesday, April 6, 2011
Out of the office notice
So, starting today, if you need me in the next two weeks or so I'll be some place that looks like this:
Don't worry, I'm going to be doing some serious product testing as well |
Monday, April 4, 2011
Disaster relief donation: 10 sales = $200
Thanks to everyone who bought a light this month. I promised to donate $20 from each sale to disaster relief in Japan following this post. Times like these remind me that in an emergency, dark sucks in a very serious way. It also made me feel very comfortable sitting in front of my computer, editing photos, turning up the heat, and sipping freshly ground coffee. So, I decided if I was selling people the gift of light, then it would make sense for some of that money to those who had no electricity, no water, and no home.
(your) donation confirmation |
My most humble appreciation,
Jason